SEPHORA INSIDE JCPENNEY X
FENTY BEAUTY

Events

 
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To announce the new Mattemoiselle lipstick collection launch at Sephora inside JCPenney, we recruited influencers across the U.S. to host in-store makeover meet-ups in 12 different markets over 4 days.

Results

5.2MM+ Social Engagements
138MM+ Social Impressions
108MM+ Earned Media

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