JCPENNEY #HEREIAM

Video Production

 
 
 

Continuing the #HereIAm campaign and conversation about plus size women, we produced a video providing an in-depth look at the lives of 3 athletic plus-size  influencers, providing fresh perspectives on what being active means. Featuring yogi Jessamyn Stanley, hip-hop dancer Amanda LaCount and ultra runner Mirna Valerio.

Results

280K+ Social Engagements
2MM+ Social Impressions
500K+ Earned Media

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